Our logo consists of two main elements, namely the palmyra tree and the indigenous people of Timor Island. The logo symbolizes the harmonious coexistence between them and their natural environment. It also represents our Ethically Made™ process overall. The four dots on each side also represent our Pillars of Sustainability.
The inspiration came from the palm trees, specifically palmyra palm tree (Borassus flabellifer Linn) and gebang palm tree (Corypha Utan), that are often called as "Trees of Life" by the people of Timor Island. These two types of palm tree are known to be highly beneficial for the locals, because most parts of these trees can be utilized.
It is their source of life.
The Nature is Their Bread and Butter
The human-nature interaction in Timor Island is substantial, where the locals really depend on the natural resources to support their lives. In fact, palmyra palm or gebang palm tree can mostly fulfill their daily needs as it can provide them with food, materials and even help them to generate income.
Nira or the juice of palmyra palm is the water obtained from extracting the fruit, which can be cooked into liquid sugar, brown sugar, and palm sugar. The farmers usually sell the sugar in the form of solid plate to the local market.
The young fruit can be eaten directly or made into a fresh drink. Additionally, the half-aged fruit can be used as alternative food for livestock.
Nira can also be fermented into local wine, which is commonly called tuak, moke, sopi or arak.
The farmers usually climb to the top of the tree in the morning to hang jerry cans at the end of the cut part of the tree. This part will release a full drip of juice in the afternoon.
The trunk (often called 'Bebak' by the locals) can be used to make fences and walls. In coastal areas, the trunks function as trays to dry the fresh-caught fish.
The leaves can be used for various things. The old leaves will be used to make the roof for houses or animal cages. The leaves under 2-week will be used as raw materials by Mamas to weave.